Additional Course Information
Agenda
Unit 1
Introduction to Revenue Generation
Setting and using revenue generation benchmarks
Determining annual objectives
How to best use this course information
Unit 2
Understanding Your Audience
The benefits of knowing your audience better
What to ask your audience
How to get the best information
Collecting and using the best data
Where to find the new ideas
Unit 3
Developing Programs and Services
The right questions for the best success
Natural life cycles of programs and services
Determining which ones to continue
Creating successful new programs and services
Unit 4
Analyzing Programs and Services
Analyzing the past performance
Determining future productivity
Analysis tools
Simple analysis technique
Unit 5
Setting the Right Price
Unit 6
Marketing Effectively
Unit 7
Developing Promotions
Making promotions that work
Creating the best layouts
Making promotions that sell
Unit 8
Distributing Promotions
Print, social media, and eMarketing techniques
Knowing what promotions work
The most effective promotion methods
Cancellation Policy
Continuing Education Classes:
We understand that sometimes
life happens. If you are unable to attend your class, please
email Continuing-ed@uwm.edu. We will be happy to contact your instructor
to let them know and provide you with any material missed.
If you cancel 8 days prior to
the start of your class, we are happy to issue an account credit/voucher to
you. If you do not provide an 8 day cancellation notice, you will not be
eligible to receive a credit/voucher*. Unfortunately, no refunds will be
provided.
*Please
remember, vouchers are not issued for and cannot be used towards trips, online,
or credit courses.*
In order for Continuing
Education to continue to provide the community with the outreach programming
that we have, all cancellations will be assessed a 6% administrative fee. If
you would like to provide a donation or contribute to our scholarship fund, you
can do so at check-out by adding any dollar amount to your order! You can also
contact our department at continuing-ed@uwm.edu. Continuing Education is
cost-recovery and relies on community donations to help support its programs.
Thank you for your continued
support!