Advanced Google Analytics

A project and activity based course, you will get the opportunity to practice with Google Analytics for more advanced learning and skill development. Your instructor will work with you on implementing Google Analytics for your own website. You will come away wiith the skills necessary for employing this most useful tool.

Course length: One month
Number of Hours: 16
Cost: $195
Course start dates: 10/3/22

You may also take this course as part of the Google Analytics Certificate.

Additional Information

Agenda

Unit 1

Google Analytics Setup

Your Google Analytics Account
Navigating Google Analytics
Google Analytics Reports and Dashboards

Unit 2

Google Analytics Reports

Acquisition Reports
Behavior Reports
Conversions

Unit 3

Google Analytics Data Collection

Categorizing Users and Sessions
Applying Configuration Settings
Generating Reports

Unit 4

Creating Custom Dimensions and Metrics

Analyzing Data
Event Tracking
Applying Demographic Filters

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