Continuing Education

Cash is King

Cash is arguably the most important factor in business success. D&B reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success.

Course length: One month

Number of Hours: 16

Cost: $195

Course start dates: 3/4/24, 5/6/24, 7/1/24, 10/7/24

You may also take this course as part of the Accounting and Finance for Non-Financial Managers Certificate

Additional Course Information

Unit 1

Cash Flow Strategies

Why cash is so important in business
What are the cash-critical stages in business
What internal sources of cash are possible
What potential external sources of cash there are

Unit 2

Reporting and Evaluating Cash Flow

Review of the Cash Flow Statement
Review of Projected Cash Flow Report
What the Cash Cycle communicates
What improvements can be made to shorten the cash cycle
Calculating cash cycle

Unit 3

Projecting Cash Needs

How much cash the business needs
When cash injections are needed
Which cash needs will internal sources be able to cover
Which cash needs must be met through external sources
Making comparisons with other businesses in the same industry

Unit 4

Funding Requests

What debt sources of cash are possible
What are the potential equity sources of cash
What requirements different funding sources have
Making a pitch to investors
Approaching potential lenders for financing

Cancellation Policy

Continuing Education Classes:

We understand that sometimes life happens. If you are unable to attend your class, please email Continuing-ed@uwm.edu. We will be happy to contact your instructor to let them know and provide you with any material missed.

If you cancel 8 days prior to the start of your class, we are happy to issue an account credit/voucher to you. If you do not provide an 8 day cancellation notice, you will not be eligible to receive a credit/voucher*. Unfortunately, no refunds will be provided.

*Please remember, vouchers are not issued for and cannot be used towards trips, online, or credit courses.*

In order for Continuing Education to continue to provide the community with the outreach programming that we have, all cancellations will be assessed a 6% administrative fee. If you would like to provide a donation or contribute to our scholarship fund, you can do so at check-out by adding any dollar amount to your order! You can also contact our department at continuing-ed@uwm.edu. Continuing Education is cost-recovery and relies on community donations to help support its programs.

Thank you for your continued support!

Course Detail