Additional Course Information
Unit 1
Financial Strategies
1.1 Your Role in Financial Decision Making
Who is responsible for the financial decisions in your company?
The Goal of Business
1.2 Understand the Language of Finance
Accounting as a Language
Learn the Language
Visual Activity – Accounting Process
Accounting and Recordkeeping Systems
Self Check – Account Categories
1.3 Read the Story
A Word about Financial Concepts
***Financial Concept: The Accounting Equation***
***Financial Concept: The Matching Principle***
The Common Financial Statements
Income Statement
The Balance Sheet
Statement of Cash Flows
1.4 The Purpose of Financial Statements
Unit 2
Financial Dashboard – Introduction to Financial Gauges
2.1 Understand Basic Financial Concepts
Introduction
The Story Statements Tell
***Financial Concept: The Accounting Equation***
***Financial Concept: The Profit Matching Principle***
***Financial Concept: The Fund Matching Principle***
***Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods***
***Financial Concept: Cash vs. Profits***
***Financial Concept: Debt vs. Equity (Optimum Capital Structure)***
2.2 Financial Strategies
Financial strategies stem from business goals
Take a Look: Example Financial Strategies
2.3 Financial Gauges
Introduction to Financial Gauges
Your Financial Gauges
Profitability-based gauges
Performance-based gauges
2.4 Reading Your Financial Gauges
The Story Financial Gauges Tell
Research and Analysis
Unit 3
Financial Gauges - Profitability
3.1 Profitability Gauges
Ratio Analysis
Financial Gauge: Net Profit Margin (or) The Bottom Line
Financial Gauge: Gross Profit Margin
Financial Gauge: Operating Margin
Using Profitability Ratios
3.2 The Components of Profitability
The Origin of Profits
Sales and Expenses
3.3 Sales
Sales Strategies
Pricing Strategies
3.4 Cost of Goods Sold and Cost of Sales
Cost of Goods Sold
Gross Profit Margin
Gross Profit Analysis and Planning
Evaluate Profitability of Product or Service Lines
3.5 Expenses
Budget vs. Actual Analysis
Cost Management and Efficiency
Unit 4
Financial Gauges - Performance
4.1 Making Money
The Goal of Business
Value Growth
Company Resources
4.2 Taking Advantage of Assets
Tangible vs. Intangible Assets
Cash
4.3 Making the Most of Liabilities and Equity
Liabilities
Equity
4.4 Performance Financial Gauges
Financial Gauge: Current and Quick Ratio (Liquidity)
Financial Gauge: Return on Assets
Financial Gauge: Return on Equity
Financial Gauge: Debt to Equity Ratio
4.5 Financial Analysis and Planning Summary
Downtown Publishing Financial Performance Analysis
Summary
Cancellation Policy
Continuing Education Classes:
We understand that sometimes
life happens. If you are unable to attend your class, please
email Continuing-ed@uwm.edu. We will be happy to contact your instructor
to let them know and provide you with any material missed.
If you cancel 8 days prior to
the start of your class, we are happy to issue an account credit/voucher to
you. If you do not provide an 8 day cancellation notice, you will not be
eligible to receive a credit/voucher*. Unfortunately, no refunds will be
provided.
*Please
remember, vouchers are not issued for and cannot be used towards trips, online,
or credit courses.*
In order for Continuing
Education to continue to provide the community with the outreach programming
that we have, all cancellations will be assessed a 6% administrative fee. If
you would like to provide a donation or contribute to our scholarship fund, you
can do so at check-out by adding any dollar amount to your order! You can also
contact our department at continuing-ed@uwm.edu. Continuing Education is
cost-recovery and relies on community donations to help support its programs.
Thank you for your continued
support!