Additional Course Information
Agenda
Unit 1
How Marketing has Changed and Where Social Networks Fit?
How is marketing changing?
Who is your customer & where are they online?
What role does content play?
What are the trends on the horizon?
Unit 2
Where to Start? Strategy, Listening, & Accounts
Start with a plan: Developing a social media marketing strategy.
Where does listening & engagement fit into strategy?
Learning to use some basic tools
How are organizations using social media?
Unit 3
What Do Social Networks Fit in Your Business?
A general overview of social sites that may fit your marketing goals.
Where are your customers and how are they using social media?
How to set up social network profiles?
Can you measure the return on your investment?
Unit 4
Using Facebook to Promote Your Brand and Engage Your Customers
The Basics of Facebook: Personal & Business Applications
How to Set-up Your Facebook Page
Using Content and Posts to Boost Engagement
Case Studies on How Businesses Use Facebook
Cancellation Policy
Continuing Education Classes:
We understand that sometimes
life happens. If you are unable to attend your class, please
email Continuing-ed@uwm.edu. We will be happy to contact your instructor
to let them know and provide you with any material missed.
If you cancel 8 days prior to
the start of your class, we are happy to issue an account credit/voucher to
you. If you do not provide an 8 day cancellation notice, you will not be
eligible to receive a credit/voucher*. Unfortunately, no refunds will be
provided.
*Please
remember, vouchers are not issued for and cannot be used towards trips, online,
or credit courses.*
In order for Continuing
Education to continue to provide the community with the outreach programming
that we have, all cancellations will be assessed a 6% administrative fee. If
you would like to provide a donation or contribute to our scholarship fund, you
can do so at check-out by adding any dollar amount to your order! You can also
contact our department at continuing-ed@uwm.edu. Continuing Education is
cost-recovery and relies on community donations to help support its programs.
Thank you for your continued
support!