Revenue Generation for Non-Profits

Build revenue streams for your non-profit organization. They are essential not only to keep your doors open but also to expand your services. Discover how to increase revenue from your current activities. Develop strategies for building new ones. Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results.

After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.

Course length: Two months

Number of Hours: 32

Cost: $495

Course start dates: 2/5/24, 4/1/24, 6/3/24, 9/3/24

You may also take this course as part of the Non Profit Administration Certificate

Additional Course Information

Agenda

Unit 1

Introduction to Revenue Generation

Setting and using revenue generation benchmarks
Determining annual objectives
How to best use this course information

Unit 2

Understanding Your Audience

The benefits of knowing your audience better
What to ask your audience
How to get the best information
Collecting and using the best data
Where to find the new ideas

Unit 3

Developing Programs and Services

The right questions for the best success
Natural life cycles of programs and services
Determining which ones to continue
Creating successful new programs and services

Unit 4

Analyzing Programs and Services

Analyzing the past performance
Determining future productivity
Analysis tools
Simple analysis technique

Unit 5

Setting the Right Price

How price affects attendance
Price breaks that determine the price to set
Setting the best price
Pricing strategies

Unit 6

Marketing Effectively

Building your identify
Developing market segments
Determining who to market to

Unit 7

Developing Promotions

Making promotions that work
Creating the best layouts
Making promotions that sell

Unit 8

Distributing Promotions

Print, social media, and eMarketing techniques
Knowing what promotions work
The most effective promotion methods

Cancellation Policy

Continuing Education Classes:

We understand that sometimes life happens. If you are unable to attend your class, please email Continuing-ed@uwm.edu. We will be happy to contact your instructor to let them know and provide you with any material missed.

If you cancel 8 days prior to the start of your class, we are happy to issue an account credit/voucher to you. If you do not provide an 8 day cancellation notice, you will not be eligible to receive a credit/voucher*. Unfortunately, no refunds will be provided.

*Please remember, vouchers are not issued for and cannot be used towards trips, online, or credit courses.*

In order for Continuing Education to continue to provide the community with the outreach programming that we have, all cancellations will be assessed a 6% administrative fee. If you would like to provide a donation or contribute to our scholarship fund, you can do so at check-out by adding any dollar amount to your order! You can also contact our department at continuing-ed@uwm.edu. Continuing Education is cost-recovery and relies on community donations to help support its programs.

Thank you for your continued support!

Course Detail