Additional Course Information
Agenda
Unit 1
The Skills good journalists have
What journalists know how to do
How to think like your audience
Kinds of publicity notices
Keys to successful publicity notices
Unit 2
Writing a good news story
Unit 3
Creating the Successful Press Release
The press release format
Quotes, how many to use, who to quote and how
How and where to highlight your organization and contact
Avoiding the direct sales pitch
Unit 4
Distributing Your Press Release
Cancellation Policy
Continuing Education Classes:
We understand that sometimes
life happens. If you are unable to attend your class, please
email Continuing-ed@uwm.edu. We will be happy to contact your instructor
to let them know and provide you with any material missed.
If you cancel 8 days prior to
the start of your class, we are happy to issue an account credit/voucher to
you. If you do not provide an 8 day cancellation notice, you will not be
eligible to receive a credit/voucher*. Unfortunately, no refunds will be
provided.
*Please
remember, vouchers are not issued for and cannot be used towards trips, online,
or credit courses.*
In order for Continuing
Education to continue to provide the community with the outreach programming
that we have, all cancellations will be assessed a 6% administrative fee. If
you would like to provide a donation or contribute to our scholarship fund, you
can do so at check-out by adding any dollar amount to your order! You can also
contact our department at continuing-ed@uwm.edu. Continuing Education is
cost-recovery and relies on community donations to help support its programs.
Thank you for your continued
support!
