Additional Course Information
Agenda
Unit 1
Analyzing Customer Purchasing and Demographics
Unit 2
Pricing to Improve Profit Margins
Market pricing, price points and listing prices
Clustered versus diversified pricing
Price increase, and decrease, impact on sales
- Raising prices: guidelines for when, and how
Unit 3
Your Seven Primary Market Segments
Boston Consulting Group’s Stars & Dogs
Repeat customers versus new customers
Determining your seven primary market segments
- Strategic marketing by market segment
Unit 4
The Top 10 Advanced Marketing Concepts
The 5 marketing experts you need to know, and why
Researching marketing best practice
The best marketing books
The top ten advanced marketing concepts you must know
Cancellation Policy
Continuing Education Classes:
We understand that sometimes life happens. If you are unable
to attend your class, please email Continuing-ed@uwm.edu.
We will be happy to contact your instructor to let them know and provide you
with any material missed.
If you cancel 8 days prior to the start of your class, we
are happy to issue an account credit/voucher to you. If you do not provide an 8
day cancellation notice, you will not be eligible to receive a credit/voucher*.
Unfortunately, no refunds will be provided.
*Please remember, vouchers are not issued for and cannot be
used towards trips, online, or credit courses.*
In order for Continuing Education to continue to provide the
community with the outreach programming that we have, all cancellations will be
assessed a 6% administrative fee. If you would like to provide a donation or
contribute to our scholarship fund, you can do so at check-out by adding any
dollar amount to your order! You can also contact our department at continuing-ed@uwm.edu. Continuing
Education is cost-recovery and relies on community donations to help support
its programs.
Thank you for your continued support!
