Entrepreneurial Marketing

To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

Course length: One month
Number of Hours: 16
Cost: $195
Course start dates: 4/1/24, 6/3/24, 8/5/24, 11/4/24

You may also take this course as part of the Entrepreneurship Certificate

Additional Course Information

Agenda

Unit 1

The Customer as the Driver

Marketing Decisions Framework
Positioning Your Product or Service
Marketing Strategies and Goals

Unit 2

Communicating Value to Customers

Key Selling Messages
Creating Emotional Connections
Personal Selling
Networking: Your 30-Second Introduction

Unit 3

Creating a Strong Brand

Managing the Marketing Mix
Marketing on a Shoestring Budget
Your Marketing Calendar
Implementing Your Plan

Unit 4

Building Customer Relationships

Tools to Meet Your Strategic Goals
Online Opportunities and Social Media Checklist
Generating Buzz: Word-of-Mouth Marketing
Measuring Effectiveness

Cancellation Policy

Continuing Education Classes:

We understand that sometimes life happens. If you are unable to attend your class, please email Continuing-ed@uwm.edu. We will be happy to contact your instructor to let them know and provide you with any material missed.

If you cancel 8 days prior to the start of your class, we are happy to issue an account credit/voucher to you. If you do not provide an 8 day cancellation notice, you will not be eligible to receive a credit/voucher*. Unfortunately, no refunds will be provided.

*Please remember, vouchers are not issued for and cannot be used towards trips, online, or credit courses.*

In order for Continuing Education to continue to provide the community with the outreach programming that we have, all cancellations will be assessed a 6% administrative fee. If you would like to provide a donation or contribute to our scholarship fund, you can do so at check-out by adding any dollar amount to your order! You can also contact our department at continuing-ed@uwm.edu. Continuing Education is cost-recovery and relies on community donations to help support its programs.

Thank you for your continued support!

Course Detail